Using video to market your product, or the service you offer, is more important now than ever.
According to Google, 70 percent of B2B customers watch videos on their path to purchase. In a time where sales are dropping and markets are uncertain, video is the one form of marketing you can’t afford not to utilise.
Video case studies can happen completely remotely
With the digitally connected world we’re living in these days, long gone are the days which called for essential pitches from sales reps. Also, in our current lockdown climate, we can’t conduct any face to face business. Videos can be created completely remotely by a production company. Video is going to be an essential tool for B2B marketing during these rocky times and you don’t want to be left behind by your competitors when you don’t create one.
Videos are shareable
With more and more users on social media each year, and a large increase in active accounts during the ongoing COVID-19 situation, you have a much larger potential audience for your video. LinkedIn estimates three out of four buyers discuss upcoming purchases via social media. Shareable video gives peers something to look at and comment on. B2B videos are unlikely to go viral in the standard way, but that’s not the goal. B2B videos simply need to be passed around by the right people — people who are part of the purchasing process.
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