It’s fair to say that, after the COVID-19 lockdown, getting value for money is going to be more important than ever.
Businesses are going to have to spend a fair bit of money to get their brands back in front of their customers and remind them why they’re needed.
One thing that hasn’t changed is the fact that video production is one of the most effective ways to connect with your clients and customers. But top quality and truly effective video production isn’t always the cheapest solution, but there are many ways that you can make sure you are getting real value for your money.
Here are our tips for making sure that you get real value for money in your next video production.
It’s fair to say that the better you plan your corporate video, the better placed you will be to get value for money.
Whether that comes down to being able to organise more people for interviews or figuring out early on what other business problems you want to solve. Planning ahead will really help you be better organised and, therefore, increase the chance of getting better value.
Make the most out of your filming day
Making the most of your filming day will really help you get good value for money.
If you’re looking at the shooting schedule for your filming day and you notice that you’ve got a spare few hours at the end of the day, figure out how you can use that time effectively.
Whether that’s squeezing in a few extra interviews or filming some extra B-Roll, getting extra footage will mean that when it comes to the edit, you’ll have a lot more content to play with.
Make Multiple Versions for Social Media
The main purpose of the project may to be to create a 2 minute testimonial video for your website, but you could do so much more with that footage.
With the footage you’ve captured, you could also create several different, much shorter versions that are optimised for social media. With each video having a slightly different message.
That means that, as well as your main 2 minute video, you’re also getting multiple 15-second square videos for instagram, a condensed 30-second version for Facebook and a subtitled version for LinkedIn.
Suddenly you’ve gone from 1 x final product to 5 or 6 products.
If you want to find out more about how we can help give you best value for money on your next video production, get in touch with our team today for a friendly chat.