How to Use Video Marketing to Drive Web Traffic
If you ask most businesses, one thing they’ll all have in common is that they want to increase their website’s traffic. The reason is simple – the more visitors to your website, the more chance you’ve got to win more business.
Then, one they’re on your site, how do you keep them there?
There are various ways you can do this, but one of the most effective ways of increasing website traffic is through the use of video marketing. This is because, not only are videos more engaging and entertaining than text, but research indicates that having video on your website increases your chances of a Google front page result by up to 96%.
It’s not quite as straight forward as sticking a video on your web page and hoping for the best. Different types of videos can be used to generate different types of results.
“Having video on your website boosts your chances of a page one Google search result by over 90%.”
How-To Videos Help Drive Traffic
How-to videos are great, because they attract people who already know they want to buy something. They’ve got a problem they need solving and they’re looking to you to help them. Stats show that a third of people say they bought a product on the back of seeing a how-to video on the subject.
These videos don’t need to try and sell your product, just focus on showing your audience what to do. The products will sell themselves. So whether it’s showing your audience how to measure a shirt or how to build a piece of furniture; use instructional videos to help drive your web traffic.
It’s also worth remembering to optimize your video with keywords for SEO. Videos appear in 52% of Google keyword searches with 82% of those being from YouTube; so it’s worth also adding detailed meta-descriptions to your video.
Use Product Videos to Increase Conversions
Did you know that visitors to your website are between 64% to 85% more likely to buy a product after watching a high quality video about it? So think about creating some product videos and featuring them on your website. For example, if you’re selling tech products, rather than just posting pictures, create some stylish videos of the product with on screen text highlighting key features.
If you business has a service rather than a product, think about how your service is different from others and play around that.
Increase Sales with Online Video Ads
These are probably the most effective way of advertising online. Want proof? 72% of ad agencies reckon that online adverts are more effective than TV adverts. The reason for this is because online video ads have the capability to drastically increase click-through rate.
On YouTube you run your video as an advert before other YouTube videos (as long as they allow ads). Putting your videos right in front of your audience with a clear CTA is a great way of increase sales and directing traffic to your website. Although be warned, most YouTube pre-roll ads are skippable. So you’ll need to grab their attention fast. But don’t panic, because YouTube only charges you when someone watches the whole ad. So don’t feel like it’s a waste of money.