Using video to communicate simplicity in VAT reclaims is how we helped Taxback International show the world they were the industry standard.
Taxback International needed to produce video content with the goal of promoting their VATConnect™ reclaim service, alongside a brand refresh and website launch.
They needed to showcase a global product offering aimed at businesses needing to navigate the tricky world of VAT reclaim. Lastly, they also needed to position themselves as the undisputed leader for VAT software and services – with the most innovative technology and proven results.
We produced a video which empathised with their clients’ challenges and positioned Taxback International as a leading provider of smart VAT Reclaim solutions. It creates peace of mind.
There were 3 key messages;
- Show what the potential was, ie how much VAT could they be losing.
- The video needed to communicate the compliance challenge to show that they understood what international businesses operating across many different tax regions
- Finally, it needed to showcase Taxback International’s industry-leading technology and expertise.
As part of the project, we also produced cut-down versions to help the social media campaign around the video, creating a holistic release of the films across Linkedin and Twitter.
In producing this project, we showed it’s so important to show your prospective audience that you understand their challenges. You need to show your knowledge of their struggles and this informs what you offer in your solution. We also helped the client get the most out of their video with additional assets to help accompany and underpin their social media strategy.
Video is such a powerful tool and essential in today’s marketing toolset. Furthermore, our talented creative producers can help you figure out the best way to harness its power.