Why Use Corporate Video Production In Your Marketing Strategy?

Online video saw a huge growth in 2014. YouTube has more than one billion users who spend over six billion hours watching videos. Over 300 hours of video are uploaded every minute and this number is going up by 50 percent everyday, showing this trend has no signs of slowing down with online video users expected to double by 2016. Creating a corporate video for your marketing strategy could be easier than you’d think.

 

 

Everyone consumes information differently

  • Video marketing content doesn’t always have to be online, there are loads of different options for getting video involved in your marketing strategy, from sending product demos to your customers, to making pitches that go on your sales people’s iPads. High quality video marketing can act as a way to increase and gain access for far reaching audiences.

Google loves online video

  • One of the biggest benefits of hosting your corporate video online, is to rank highly in search engines- specifically Google. A strong SEO should be a must for about any business. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video. Digital Sherpa suggests if you include corporate video within your blog posts or your website, 75 percent of users visit the marketer’s website after viewing a video.

Online video is easy to share

  • Mobile video viewing is rapidly increasing, its predicted to comprise of half of all online viewing. Mobile viewing is becoming a key component to a brand’s marketing success. Audiences often watch videos whilst killing time on the go, so use blogs and social media to share your marketing video, and your audience will continue to share the videos increasing your company’s online visibility. So when using text in your corporate video, ensure its big enough to read on smartphone screens. Also make sure you have direct links to your brand’s website- mobile viewers shouldn’t expect to have to type URLs into their phones.

A corporate video production company can help with these elements such as Tech TV. A professional corporate video production company can create your video with all the necessary elements to make a successful corporate business video.

To find out how you can make online video marketing work for you, get in touch with the Tech TV team on 020 7112 8665 or email hello@tech-tv.co.uk Like what you see? Check out our previous blog 3 Ways to Capture More Views for Your Online Marketing Video

Article Topics:
Corporate Video / Video Marketing