Here are ten tips to get your Net-Zero business message across to your audience in a video.
1. Use video
It may sound obvious but it’s been proven by many studies that video is one of the best tools in marketing. A study by Agile Marketing found that viewers retain 95% of a message when in a video, compared to only 10% when reading it in text.
2. Know your audience
It’s all well and good making a video but you need to look at who you’re making that video for and how it’s going to appeal to them. Find your target demographic and work from there looking at their interests and the things they are most likely to engage with. Once you have found this, tie these in with your video to help attract them. These could be certain colours, activities, celebrities and more! With being Net Zero it may be you need to find a way to get the message across in a fun and interactive way to appeal to a younger audience.
3. Incorporate your brand’s identity
Always use your company’s branding in any marketing material. Whether that is logos, colours or fonts these should all be consistent across any material you produce and put out. On the topic of Net Zero, using the colours green and light blue often correlated for many to eco topics and the climate crisis so when they see this on social media they will instantly engage more.
4. Write a script
Having a script when filming your video makes it easier for you to get your message across. The script makes sure that everything you want is included and means you can choose the exact messaging that is put across in the video.
5. What is your USP
Having a unique selling point is key when producing content. You need something that will help you stand out from competitors and put yourself above the rest of the pack. This could be a unique way of how you will get Net Zero within your business or the service you offer that others in your industry don’t.
6. Where is the video going to be placed?
Take some time to think about where you are going to be putting your video. To get your Net-Zero message out to the right parts of your audience take a look at where other companies are posting their content. We have seen LinkedIn as a big hoster of climate content for businesses since COP26 and the audience engagement is constantly on the rise. However, Instagram is great for shorter videos that can quickly capture the audience’s attention.
7. Aspect ratio is key
In simpler terms, this means you need to use a certain sized version of your video on certain sites and pages. For example, if you’re thinking of putting your video up on Instagram the supported aspect ratio is 1080p X 1080p (square).
8. Say how others can get involved
Always include a call to action at the end of your video to either send your audience to your website or get them to do something.
9. The shorter the better
Creating your content in the most effective way possible often involves it being below the 2 minutes 30 seconds mark. It’s been found in various studies that audiences need to be captivated within the first few seconds.
10. Look the part
Last and most definitely not least you need to look the part. Not only do you need to be looking good, but the video also needs to look professional and high quality. Let’s start with the people on camera. Wear clothing that represents you as a business, this could be a suit and tie but could also be something smart-casual which portrays your brand as more natural and approachable.