The Tablet Takeover

How can tablets work for your marketing strategy?

Gartner has reported that worldwide PC shipments dropped to just 76 million units in Q2, which was not only a 10.9 percent year-on-year decrease from last year but which was also the fifth consecutive quarter of declining PC shipments, the longest in history. The decline is thought to be due to the rising popularity of comparatively low cost tablets.

“We are seeing the PC market reduction directly tied to the shrinking installed base of PCs, as inexpensive tablets displace the low-end machines used primarily for consumption in mature and developed markets,” says Mikako Kitagawa, principal analyst at Gartner. “In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC. This is also accounting for the collapse of the mini notebook market.”

Notebook PC sales have dropped since the launch of the iPad in April 2010, which lead to a boom in the manufacturing of tablet devices. As consumers seek ways to stay connected on-the-go, the popularity of tablets and smart phones has continued to grow, leaving desktop and laptop PCs behind.

“Home computer manufacturers have made serious efforts to reduce the cost of their devices over the past year, with many slashing profit margins in an effort to increase the total sales output and regain market share. Other manufacturers have invested in touch technology to make them computers more appealing to tablet buyers.” writes market analyst Calculator.co.uk. Many industry experts expect to see a rise in the fusion of tablet and laptop functions, and the PC market tries to gain the interest of tablet owners.

As the computing market changes, and many look to tablets as an essential in their day-to-day and professional lives, it is important that businesses prepare to embrace this change, and manage their marketing strategy to suit new technologies.

Having your corporate video stored on a DVD or in a folder on your desktop will no longer cut it when it comes to showing it to potential clients. So that you never miss an opportunity, we advise taking your promotional videos with you, on your iPad, iPhone or other mobile device. We’ll even prepare a short form “iPitch” version, cutting your video down to 30 seconds or less to show quickly on-the-go. This ensures that you can show your corporate video in any situation, at any opportunity – keeping you ahead of the game.

For more information, call us on 01252 560099.

Article Topics:
Marketing