In this current climate of enforced isolation, it provides some time to reflect and gain perspective. Remote-working is, and has been, a topical subject of discussion within many businesses for years. But with events taking this out of many organisations’ control, it has become a real necessity. But just because you are no longer in the office, work doesn’t need to grind to a halt.
Continuing on from our previous posts on how to run a remote video project, and our vector animation case study for Neota Logic, we’ve got another example featuring the use of stock footage and existing client footage to create new assets for a video project. As we’ve mentioned, remote-working is not a new concept for TECH TV. We utilise the technologies at our disposal to great effect to cultivate meaningful, lasting relationships with our clients and prospects, wherever they are in the world.
THE CLIENT & BRIEF
Another example of a great remote-working project was a series of social videos in collaboration with BMT promoting their work and research into protecting one of the natural wonders of the world: the Great Barrier Reef.
BMT is a leading international design, engineering, science and risk management consultancy with offices all over the world. With this particular project, we would be conversing primarily with BMT’s Australian team, which for a team based in the UK presents its own set of challenges.
Firstly, the obvious hurdle was the time zone, with the UK on BST and BMT’s Brisbane office being on AEST, a good 10 hour’s difference, scheduling calls took a little more organisation than usual. However, both teams were incredibly flexible and were happy to stay late or start early in order to keep the project moving and ideas flowing. BMT were looking to produce a single video that summarised each area of research, that could then be made into a short social videos to post as standalone showcases of their work.
BMT’s research has evolved around four different areas of conservation and preservation: from researching, developing and building coral structures to encourage growth, to responsible dredging practices and wetland rehabilitation. Much of this research was captured on video at the time, but the overarching narrative to tell the story was missing. This is where TECH TV’s expertise came into the picture. Utilising brand materials and details about each research practice provided by BMT, the writers went to work, refining the more technical aspects of the project and building a narrative around the fragility of the Great Barrier Reef and its ecological and economic significance to Australia’s national identity.
TAPPING INTO THE ZEITGEIST
At the time of scripting, plastic campaigns were high on the social agenda and gathering momentum on social media platforms around the world. We took inspiration for our mood boards from Sky’s Ocean Rescue campaign and Plastic Oceans UK where contrasting the harrowing reality of the human impact on the planet with these areas of natural beauty, really hits home. We researched into stock footage options that would complement the research footage, provide context to the research and highlight their significance to the BMT’s wider project.
Once the script and key messaging were determined, we began production. The most natural option for a video featuring the Great Barrier Reef was an Australian voice-over to convey the genuine fondness and affection for their beloved reef. Again, time zones were working against the production team. One early morning voice-over session later, we had the warm, enthusiastic Queensland sound we were looking for.
With the voice-over complete, we combined BMT’s research footage with a selection of treated stock clips to align them with BMT’s branding, utilising colour-grading, light leaks, transitions, to allow us to transition seamlessly from above and below the surface of the Coral Sea. We also created motion-tracked titles and graphics to highlight BMT’s particular areas of specialism. We also employed aspects of BMT’s nautilus logo, animating it into footage through texturing and motion tracking. This subtly bound the brand’s identity across the videos with the footage of the reef. The resulting videos have been a resounding success for BMT, being shared on Twitter and YouTube to thousands of subscribers and followers. And although there were challenges along the way, we are always happy to adapt our working style in order to help our clients. We are proud to have partnered with BMT to contribute to a more resilient Great Barrier Reef.
Check out the full version of the video below and if you’d like to know more about how you can combine your footage with stock footage, please get in touch with us for more information.
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