Mobile Marketing: Making the most of the smartphone era
With mobile devices becoming “an extension of people themselves”, creating a knock-out mobile marketing strategy is a modern business essential. Here are our top tips to make sure you stay on top.
Optimise for mobile
One of the biggest mistakes that companies are making today is not optimising web pages for mobile browsing. By not making your site easy to read on a mobile phone screen, you may be turning away customers who simply don’t have the time or patience to hunt for information. The key thing is to make sure your important info – name, contact number, brief description – are at the top of the page in font clear enough to be read on a small screen. Your best bet is to talk to your web guys, or seek out a company who can create a mobile site for you based on your current website.
Get on with social media
Social media really is key to getting the most out of your mobile marketing strategy. Social Media Today have reported that “time spent on mobile social media rose by a whopping 387 percent from 2011 to 2012, and use of social media apps outranks all other types.” The main thing to think about is your corporate image. Many people now look to Facebook and Twitter to get an insight into businesses, so make sure you create company profiles with plenty of information and write statuses and tweets appropriate for a business audience, with a touch of personality.
Keep up to date
It’s important to keep in touch with what your audience is talking about. Keep an eye out for trending topics on Twitter, and read the blogs and reports that your potential clients might read to see what they might be interested in. This way your marketing will be fresh and relevant, particularly on social media sites. Try using an app or site such as Google Trends Hot Searches, which can show you the most Googled topics in any one day – handy!
New reports show that many people are using mobile devices to look for services local to them. Take advantage of social media to connect with other local businesses and build relationships. Also, check out Trendsmap, which can show you topics that are trending locally and across the world in real-time. Inc.com suggest that “since many people are searching with their mobile phones while they are on the go, adjust the content in your to target local queries.” Again, if you’re not sure how to go about this, get in touch with your web guys.
We might be a bit bias, but video really is one of the best ways to draw people into your business. The audience for video viewing on a mobile device has grown by 262 percent in the last year, and that’s just in the UK. Creating a short and snappy video that is easily playable on a mobile device can give the viewer all the information they need to pick up the phone, write an email, or even send a tweet to set up a meeting or place that order!