Making Your Video Production Searchable
Making Video Production
There’s more video production content than ever before. Every minute YouTube has 300 hours worth of video content uploaded, and Facebook sees 8 billion average daily video views. Those numbers alone should make an easy discussion for you and your company – video needs to be an integral part of your marketing strategy.
But it’s what you do with your video, that’s what will decide how successful your video marketing campaign will be. You may have the best video anyone in your industry has ever seen, but what’s the point if people can’t find it. Spending thousands on a video production and not making it searchable is not uncommon, it happens all the time.
There are, however, some simple things that can be done to make sure you’re doing all you can to help people find your video:
“Whether you’re uploading your video to YouTube, Facebook or just your website, you need people to find it.”
Brand Your YouTube Page
- Make sure you have a branded YouTube page and upload every video you make to that page. Using YouTube as your main video platform has huge benefits and is essential to getting your video viewed. YouTube, being owned by Google, plays a big part in any SEO strategy, and every piece of content uploaded is a bonus.
Uploading Your video
- If you’re uploading to YouTube, directly to Facebook or your website, you should always think carefully about the title of your video. Think about how people are searching for your product or service and try and incorporate that into your title.
Tag, Tag, Tag
- Adding tags gives you more reach. Add tags on YouTube and Facebook and utilise hashtags on Twitter. Think about your tags and hashtags in a logical and relevant way, try and tap into a community that might find your product or service interesting or helpful but may not necessarily search for.
You can also tailer your search so you’re actively seeking the right people who potentially might be interested in what you have to offer. Make sure you understand your audience, who you’re targeting, and have that in the back of your mind through the video production process. From start to finish, with the help of your video production company, you should be thinking about your audience.