London Video Production: 4 Tips To Help With The Process
As a business, you are no doubt already aware that video is an essential part of any modern marketing strategy. You might even be aware of some of these stats from Hubspot on how video is being used for marketing. However, many business don’t know where to start when it comes to creating something that is memorable and compelling.
If you’re considering working with a London video production company, then you’ll want to have some clear guidelines about how to get the most from the experience. Here are some points to consider when you’re ready to bite the bullet:
Get clear on what you want
Brainstorm what you want in terms of purpose, locations, timings, length and a timeline for delivery. Involving your chosen video production team from the beginning can help you to build a creative angle. If you plan to involve them early on, then you will still need to have a clear purpose in mind of why you want the marketing video made and what the message is that you want to share. It might be that you want to introduce a new product or service, or to announce a rebrand. Perhaps it’s time you showcased your brand and its personality. Get clear on why you are making a video and what do you want your audience to do once they’ve seen it?
What’s your budget
It’s wise to understand what your budget is before you contact your video production company. This will then give a good idea of scale, whether there’s budget for more equipment or whether it’s key to keep it simple. Once we know what you can spend, we can give you an idea of what a project at that budget might look like. Determining the budget will also set the expectations of both parties and it will cut down on going back and forth in the early days.
Define your audience
Your video might be for internal use or it could be for customers. Remember that all effective communication is dependent on the identification of the target market. Once you know who you are creating the video for and what you want them to do with it, then you’ll be on a much smooth path to success. If it’s for internal use, then we will still need to know who the audience is and what they need to take away from having seen it. We can add value by giving certain aspects that can surprise and delight or inspire.
Research into similar products
If you have a preference, our understanding of that will be greater if you give us an example of that.
Finally you will need to be clear on how you’re planning to share or distribute your video. You might want to share it over social media, distribute a link through email or perhaps share it internally at a general meeting. We could even put in some behind the scenes shots to give your content that extra edge and an extended shelf life for sharing.
We’re here to help and are happy to do so. We offer video production in London and if you’d like a no obligation chat, contact us today.