It’s time to clear up some of that video jargon you may have been hearing floating around. In the world of video production often a lot of words can be thrown about in a conversation between crew and the production team that may not make sense to you. Let’s take a look at what it actually means and hopefully, this will help when working on your next project. 


This is a video format that tells viewers key facts about your company, what your company values are, and why it matters to them. These videos are often filmed, but animation is also becoming increasingly popular. A brand video is a great way to showcase your brand’s identity and unique selling point.



A video that features one of your clients explaining how your product or service has changed their business for the better. It has more impact than company sales talk because it comes from a third party.



This is usually a short video that explains concepts in a simple and engaging way, using clear language and attractive visuals. It is a more subtle method of marketing a company or brand than a straight sales video but when done professionally it has a high impact.



This is in reference to the size and shape of the video being square. These usually belong on social media so may sometimes be referred to as a social media video. The video being square favours social media feeds specifically Instagram. If you are looking to distribute your video on your social media channels you need to make sure they are formatted square for certain sites.



This is supporting footage that will feature alongside your main interview. For example, if your interviewee is talking about a happy and friendly workplace over this you may see a shot of colleges having fun and talking to each other.



If the video team tells you that your video is exporting, this means the edit is being packaged into a single video file ready for you to view.



This is short for a piece to camera, where the contributor will be looking directly at the lens talking about a companies product or service.



This means putting together a sequence of drawings, typically with some directions and dialogue, representing the shots planned for the video you are making. It gives you, the client some idea of how the end product will look.


Take a look at some of our most recent projects here! If your looking to create your next corporate video give our team of experts a call to see how we can help.