The UK government has announced it’s exit strategy for the coronavirus lockdown. Now you should start thinking about your own exit strategy for marketing your business.
More than ever, companies are going to need to market their products and services to help get their names back out there. Which means you’ve got to find a way to cut through all the noise. The best way to do that is with high-quality video production.
Did you know that video is 600% more effective as a marketing tool than print and direct mail combined? Or that merely mentioning the word ‘video’ in an email subject line increases the CTR by 13%?
Let us take the pressure off of you
Once we all get back to work, there’s going to be a fair bit of fire-fighting going on and we’re all have lots of things that we need to do. Especially so with marketers.
We can help take the pressure off of you by handling all the logistics of your video production. Need actors? No problem. Need a studio booked? Leave it with us. Need flights and accommodation sorted? Consider it done.
We are a safe and expert pair of hands to help you produce some quality and effective video production, helping get your company back on their feet. Giving you more time to deal with all the other bits on your plate.
Make the most out of your content
Think about how you can make the most out of your video production. If you’re planning on making a 90-second promo video, you can also make multiple versions for social media, all with tailored messaging.
Getting short versions edited for social media is a small expense, especially when you’re ending up with multiple videos instead of just the 1.
This can really help you get better value for money when it comes to video production.
Target Social Media
Social media has always been a key area targeted by marketers, but it’s now even more crucial than ever. The global lockdowns have brought a surge of people using social media, as they look to kill time whilst off work.
People have spent 47% longer on social media during the lockdown, with 15% expecting to maintain that, even after the lockdown has been lifted. That’s a big chunk of time you’ve got to get your audience’s attention.
Twitter has said that 386 million users can be reached with ads on their platform, whilst Facebook says advertisers can reach more than 2 billion on theirs! This is a huge audience that you do not want to be missing out on.
Buy Cheap, Buy Twice
We understand times are hard and budgets are now a lot stricter than ever. It can be tempting to go with cheap video production, but it’s now more important than ever not to cut corners and to get your video marketing right.
It’s not just about how the video looks but making sure it does what you need it to do. Win you more business. Here at TECH TV, we not only know how to make great looking video but effective video.
Would you watch an un-engaging video? Would you want to purchase from a company if their video content was of poor quality? A poorly made and ineffective video production is not only a waste of money, but it is likely to do more harm than good.