One thing is for sure, during 2021 high quality video production will be more important than ever.
During lockdown self-shot or remotely recorded video production really boomed.
At the time, it made sense. Getting people together was either very difficult or, simply, not allowed.
Companies still had to get their messages out there and self-shooting on an iPhone or webcam was the most convenient and practical way of doing that.
But as the country is opening up again, it’s becoming much safer for video production crews to effectively film like normal.
High quality video has always been super important, but in 2021, we think it’s going to be more important than ever. Here’s why.
SELF SHOT VIDEOS HAVE AN EXPIRATION DATE
Interviews and content captured over webcam or self shot on an iPhone have very much been the signature of corporate video during lockdown. And there, in itself, lies the problem.
If you’re looking to get longevity out of your video, then using any video captured from webcam or iPhone will need updating very soon.
You don’t want to be in a situation where you have to spend more money updating your video that you’ve only just made.
It’s the same principle that we don’t like to include shots of Christmas decorations in offices at Christmas time. Because come the new year, it will instantly date the video.
VIDEO QUALITY SHOULD REFLECT YOUR PRODUCT/SERVICE QUALITY
The most obvious reason against self-shot/webcam footage is the quality, especially when compared to what you can achieve with a professional video camera, cine lenses, professional microphones and expert lighting.
We’ve all been in those Zoom meetings where someone’s video freezes or their sound keeps cutting out. Is that really the kind of quality what you want to associate your company with?
It’s been proven that customers will relate the quality of your video, to the quality of your product or service. Bad quality video will do more harm than good.
Customers will see your video and make their mind up about your company in 10 seconds. Those 10 seconds need to look really good.
HIGH QUALITY VIDEO PRODUCTION DOESN’T MEAN HIGH RISK
The main reason that companies are still using this technique is because of concerns over COVID-Safety.
In fact, video filming often lends itself very well to social distancing and COVID-safety. We can use zoom lenses and wireless microphones that record over radio frequencies.
We take COVID-safe filming very seriously and we have thorough contingencies and polices, which have proven effective on multiple shoots.
We can film in your offices, at one of your locations or even in a studio. If you would like to know more about our COVID-safe filming policies, feel free to drop us a line.
DON’T BE THE LAST OUT OF THE TRAPS
There will be lots of companies that make the mistake of sticking with self-shot/zoom call interviews for too long. Make sure you are not one of those companies.
This a unique opportunity for the quality of your video marketing to look light years ahead of your competitors.
When it comes to marketing and corporate image, it’s always about presenting yourself in the best way possible.
If you’re not doing that, you’re running the risk of letting your competitors get the edge on you.
If you’ve got an upcoming project in mind and would like some no-obligation advice, then feel free to get in touch with our guys.