Using Hashtags In Your #MarketingCampaign
Hashtags are a great way to start or join an online conversation, made popular by micro blogging site Twitter. Simply adding # infront of a word will automatically link your comments to a thread, enabling you to see what others have to say on the topic.
It can be used to keep up with current events and pop culture, add context to a post, enter competitions and to create a buzz with your marketing campaign.
“The # symbol also carries a lot of meaning around it. It’s basically a message to other twitterers that you’re talking about this topic, and if they want to talk about it with you, they should use this hashtag in all their tweets; otherwise, you may not know that they’ve tweeted about it”.
Hashtags can be a great tool to link your updates together so that customers, colleagues and investors can keep up to date with further developments, events and information in real-time.
It can also be a great way to build up hype surrounding the launch of a product, or other promotional tool such as your corporate videos. Creating a hashtag to add to any posts about an upcoming launch will mean that followers can track updates, keeping tuned for the grand reveal!