Getting the Best Corporate Video Production in the UK: Our Top Tips
Searching for the best corporate video production in the UK? It pays to take your time and choose a company that meets your needs.
Creating high-quality business videos involves a significant financial outlay as well as a great deal of time and effort. You want value for money but you also need an end product that is fit for purpose, something that will wow your customers and deliver across different platforms.
As one of the leading corporate video production companies in London, we understand all the planning and hard work that goes into creating a short, entertaining film that ticks all the boxes. Here are our top tips for finding the best partner for your business.
1. Take Your Time
Anyone can set themselves up as a corporate video production company in the UK. Just because they have a swanky website and lots of examples of their work, however, doesn’t mean they’re the right fit for your business.
Doing your due diligence is essential and that starts with understanding the video production process and what you should be looking for if you want to find the best partner. That new knowledge can also help you ask the right questions when you do finally sit down with a production company.
2. Understand What You Need
It’s not unusual for business owners to come to our corporate video production team without a clear idea of what they are looking for. That’s okay. Initial meetings aim to flesh out what the client wants to achieve and that involves exploring a range of possibilities.
For example, you’ll want to consider where you are going to show your video:
- Is it going to be posted on your website or do you want it to be uploaded to a site like YouTube?
- Do you want to be able to use a version of your corporate video on social media like Facebook and Twitter?
- Are you going to be running your corporate video on a large screen at an exhibition or event?
3. Nailing the Planning
Any successful corporate video depends on careful planning and it’s where much of the hard work is undertaken. The best corporate video production companies in the UK sit down and chat about what you are looking for, make suggestions and, more importantly, get to know more about your business in great detail.
They’ll be prepared to take their time over this. Beware of companies that are looking to rush through, book a shoot date and get filming as if you are on a conveyor belt. It rarely leads to a satisfactory end product.
Pre-production can involve several meetings with the video team. They may develop an initial treatment to help you visualise the finished video, for example, and develop areas such as storyboarding, scripting as well as discussing the hiring actors if these are needed.
The pre-production stage is vital and you want a video company that pays attention to it and makes sure there’s a strong foundation where everyone knows what they are doing before they head to the shooting stage.
4. Look for a Track Record
The first place to start when considering any corporate video production company is their website. It needs to look professional and have examples of its work for you to view.
Check out not just the case studies but who the staff are and how the company have designed their site. Also, look at the range of different videos they have produced and check for reviews from their customers.
Finally, if you’re allocating a significant part of your marketing budget to video production, the company you deal with must be open about the costs. Transparency here is vital – the last thing you want is hidden costs that take you over your spending.
Find the Best Corporate Video Production in the UK
TECH TV is one of the UK’s leading production companies with the ability to deliver high-quality corporate videos that make a difference. Want to find out more? Contact our friendly team today.