Are Internal Videos Still Important?
Yes, in a word. While many companies are currently focusing on using corporate video production to promote themselves externally, it can also be used to great effect for internal communications.
Using video as opposed to written communications can be far more effective and engaging, and there is a much greater chance employees will watch a few short minutes of content, than read pages and pages of text. So, what are the different types of internal videos?
Tutorial videos are a type of video that are particularly useful for internal training purposes. They allow you to explain, in detail, how to perform a specific task or process. This allows the business to save valuable time and money that it would otherwise cost to train each employee individually.
A video can simply be shared via email or an intranet, streamlining the training process each time a new process, or piece of equipment is introduced to the business.
“There is a much greater chance employees will watch a few short minutes of content, than read pages of text.“
Explainer videos are traditionally used to highlight a company’s key product, service or business idea, and convey this to the viewer in a fast and effective manner. They are often animated, but can also be constructed using interviews with key personnel from the business.
Testimonial videos are extensively used by businesses to promote themselves to external audiences. In essence, testimonials are video reviews from a business’ current clients, in an attempt to win additional ones.
However, testimonials are also useful for internal purposes. They can be used to motivate under-performing staff and teams, or to introduce different departments/areas of larger businesses to one another.
Many businesses are so vast in size that they are able to host events for hundreds of people, without inviting anyone external. This could be an AGM, charity fundraiser, company-wide conference, or even a Christmas party. These events are all likely to require video to showcase the company’s activities, yearly highlights or results.
If you would like to know more about any of the types of corporate video discussed above, or are interested in a bespoke corporate video production of your own, please feel free to contact us today to see what we are able to offer.