We’ve worked on our fair share of corporate videos over the years and it’s safe to say that we know what works. Below are our 5 top tips on how you can make yours stand out:
Meeting rooms and conference rooms are generally the go-to options from our clients. We get it; these are often our first choice from an audio standpoint, but consider whether other locations are feasible…
Are there any outside/recreational areas that make your office space unique? Some of the most interesting videos we have created are ones where the interviewee is removed from a regular office setting.
Does it matter if there is some office background noise? This video we made for Dell gets a lot of its personality from seeing the office in the background.
2. Interview Set Up:
We’ve all seen the standard just-off-camera interview set up so why not try something different?
Having your subject speak straight down the lens rather than off to the side adds a more personal feel. Or you could have the camera travel with the subject as they are walking along. Both of these options will not only make your video a little different, but they also allow for more creativity during the editing process.
3. Motion Graphics:
With the rise of motion graphics technology, animation is also now a major option to consider for your corporate video, whether this be an entirely animated video or a selection of “callouts” to highlight the main points on screen. The great thing about callouts in they can go anywhere; On a screen of their own, alongside your interviewee, tracked to follow a subject on screen, a user interface (UI) pop-up representing a screen such as a tablet or smart phone… the list goes on. Check out some our motion graphics projects by clicking the images below:
4. Unique Selling Point
When looking at the content you would like to include in your corporate video, it is important to think outside the box. In order to make your video stand out, you will need to bring points to the viewer that they won’t have already heard from everyone else in the market. It sounds obvious but many companies fall short of this very important aspect! We can’t tell you what is unique about your company but we can tell you how important it is that it comes across in your video.
It sounds pretty obvious, but there are many things that can go wrong if you are not over-prepared!
If you want to record in an open space to keep your video interesting, let your colleagues know/ask permission in advance of the filming day; when filming b-roll in an open office, there’s nothing worse than an empty looking space because no-one is happy to be filmed.
This point also applies to the times that you’ll be filming. If people tend to leave the office early on Friday afternoons, this is probably not the best time to be filming in this space!
If you’d like to include a product demo in your video, make sure the equipment is set up and ready to use to ensure the best use of your filming time!
Whatever the project, we can advise on creative ways to make your video unique and interesting. If you’d like to know more about how we can help with your corporate video, please give us a call on 020 7112 8665.