5 Reasons Why Your Corporate Video Fails

22

FEBRUARY, 2017

5 Reasons Why Your Corporate
Video Fails

It’s something that has become obvious within marketing, and that is that corporates video is the single most effective way to market your business and generate real results.

But does that mean that all you have to do is make a corporate video and it will automatically translate into a healthy return on your investment?

No. Unfortunately, quite a lot of corporate videos fail because they simply don’t do what they’re supposed to do. Whilst you can never guarantee a smash hit video, there are plenty of things to watch out for that will give your video the best chance of not failing.

“The best way to avoid failure is to put your video in the right hands.”

There are many reasons why a corporate video can flop. Below are some of the most common:


Not Enough Budget
– The bottom line is that high-quality, professional video production costs money. We understand budgets can be tight. Especially for smaller businesses who just don’t have the same marketing budgets to throw at video production. The truth is, unless you’ve got a decent amount of money to throw at a project, it’s just not likely to have the same effect.

You need to also remember that your video is your shop window. So if you get a cheap video made by amatuers, it could put people off of your business.


Don’t Know What To Do With It –
It might seem a bit strange, but quite often a company will have a video made and then not know what to do with it. It then ends up buried on their website or just dumped on YouTube and disappears into the abyss. It’s important to have a plan about what you’re going to do with your video. Where will it go? Who’s going to see it? What does it need to do? All of these things will help you increase the effectiveness of your video and stop it from being a big failure.


Confusing Messaging –
We see videos all the time that leave us thinking “What was that even trying to promote?!”. They’re often way too long, include irrelevant details and often talk about too many product options.

There is a tendency in marketing to include every single tiny detail, but all that will do it overwhelm, confuse and, even worse, bore your viewer. Don’t afraid to be brutal and cut out everything unnecessary from your script. Just focus on the key benefits. If you’re viewer is interested they will find out more on their own.


No Call to Action –
Chances are that you’re using your video as a marketing tool, so make sure that you tell your viewer what they should do next. Whether that’s a link to a website, or an app they should download. You need your video to generate leads. It’s all well and good if you get 10,000 views, but if none of those people are following up those views with an action, then it’s pretty pointless.


Poor Production Quality – If a video has poor production quality, you can almost guarantee it will fail. Customers will see the quality of your corporate video as a reflection on the quality of your company. So you need to make sure it’s impressive. It doesn’t just come down to the visual quality either. Good video production companies will know how to make sure your video achieves what it needs to, not just how to build a video.

 

There are, of course, many other reasons that can contribute to a failing corporate video. Ultimately, the best way to avoid your corporate video failing is to hire the professionals. They know how to make video look great, serve it’s purpose and will also advise you on how to get the most out of your next corporate video.

Article Topics:
Corporate Video