4 Video Production Myths
Despite the boom in video production, some companies still haven’t invested their marketing budget into corporate video production. We hear many reasons from people as to why they haven’t taken the plunge and most of the reasons they highlight are nothing but myths and some couldn’t be further from the truth. Therefore, we’re going to highlight some of the myths we’ve heard so you can be sure you are not missing out on this powerful marketing tool.
Professional video is overkill. I can do it myself with my iPhone.
If you’re making something that it going to be shown to your clients, then you are going to want it to look as professional as possible because the difference in quality is huge. Your video is your shop window and customers will make their mind up about your business based on the quality of your video. If they see an amateurish video, they may think the same of your company.
I’m not made of money. It’s too expensive!
It’s fair to say that professional corporate video production is not as cheap as doing it yourself with your own camera, but the potential business that a great video can generate would be well worth your investment. You don’t need to worry about breaking the bank to do it either. Good video production companies will work within the budget that you set them and will ensure you don’t incur any unnecessary costs.
It’s all just too complicated & stressful.
It doesn’t have to be, in fact, it can often be quite an enjoyable process. All we need to know is what your video needs to do; is it to promote your services? Is it a message to your clients? etc. From there, we can generate some ideas for you and make the process as painless and simple as possible.
My website doesn’t need a video.
Well if you want to make yourself stand out from the competition and make your business look at professional as possible, then your website definitely does need a video. Adding video to your website has been shown to make clients trust your company more. It can also be useful to showcase your products and encourage people to buy.
With myths like these doing the rounds, it’s understandable why some companies have been uncertain about whether or not they should take the plunge into the video production world. But the positives of video production far out-weigh any negatives. If you’re ready to get the ball rolling on your corporate video production, get in touch today and let us help you grow your business with the power of video.