3 Ways to Capture More Views for Your Online Marketing Video
Online video has fast become one of the most popular ways to seek information and entertainment in our daily browsing – with every brand rushing to get their corporate video content onto the web. In a world of instant gratification, where a competitor’s website is just a click away, your marketing video needs to firstly grab the attention of a viewer and then hold it long enough to get your message across.
Creating an engaging marketing video could be easier than you’d think, check out our Exec. Producer Matt’s 3 simple ways to get more views on your next video.
Recent statistics show that 80 percent of your online visitors will watch a corporate video, while only 20 percent will read content like blogs and articles. People are watching lots of online videos, particularly on personal handheld devices, but attention spans are slipping. Although they like watching lots of video, they’re not necessarily going to watch a long marketing video. So the first 5 seconds of a pre-roll YouTube advert are key, videos need to grab viewer attention within those first seconds or viewers will skip instantly. Here are a few tips to grab the attention challenged viewer:
1. Keep your promotional video short
Last year research showed that 45 percent of viewers will stop watching a video after 1 minute, but 60 percent will drop off by 2 minutes. Online marketing videos have just seconds to grab a viewers interest, so be very selective and concise. YouTube videos that are 60 seconds or under are a good duration to aim for because it gets to the point quickly. So cut out anything that absolutely doesn’t need to be there.
2. Up-end your brand video
Think of your company video as a story. Instead of sticking to a traditional narrative of beginning, middle and end, think about turning your narrative around. Begin with the end in mind, put your vital information up early on and focus on delivering a concise message with a point early on. Doing this can convince the user to read around your website rather than exit to another.
3. Think like your viewers
The first few seconds of your video are crucial because drop off rates on video are quite high if your video is taking a while to get to the point. So the takeaway point from this is – get to the point. Get to the point really quickly, and put your company name up in the first 10 seconds. Make sure your content throughout is concise enough to hold viewers to the end of the video.
To make your online marketing videos have more impact seek the assistance of a professional online video production company such as Tech TV. A professional video production company can create your online video with all the necessary elements to grab and hold the viewer’s attention.
To find out how you can make online video marketing work for you, get in touch with the Tech TV team on 020 7112 8665 or email firstname.lastname@example.org
Like what you see? Check out our previous blog 3 Tips for Working with a London Video Production Company