How To Write A Video Production Brief

16

NOVEMBER, 2016

How To Write A Video
Production Brief

So you’ve been given the go ahead to get an amazing London video production made for your company. First job that needs doing is to write the video brief that will be sent to your video production company. But you’re left asking yourself; what needs to go into a video brief? Does it even matter that much? Well the answer is yes. Yes it does.

Before we go into how to write a brief for your London video production, let’s just quickly outline exactly what a video brief is. When you ask a London video production company to make you an amazing corporate video, its important to let them know the context and the purpose of your video. It should contain all the details about the project; including deadlines and budget. A good video brief can be the difference between a smooth-sailing project with a fast turnaround and a long, drawn-out, stressful one.

“It’s important you explain your needs clearly. That’s what a video production brief is for.”

So what kind of things should you include in a video production brief? Well don’t feel too daunted by it, it doesn’t have to be a 10,000-word essay. It just needs to include enough information to give the video production company enough to go by. Here are a few of the most important things you should include in your brief.


What’s The Point?
– This might seem a bit obvious, but you need to say why you’re making the video and what it’s for. Believe it or not, people do get in touch with video production companies without knowing what the video is supposed to do. It’s important your video production company understands what it needs to do so that they can ensure that they won’t make something totally different to what you need.

Who’s The Audience? – Again, it might seem pretty obvious but quite often people don’t specify who the video is being targeted at. This is really important because it can have a drastic affect on the content included in the video. If you want the video aimed at corporate CEO’s but your video production company has made you something more likely to appeal to students, then the video is going to fail. Big time.

What’s The Budget? – You should be very clear with your video production company what your budget is straight off the bat. That way they’re super clear on what you have to spend and will work with you to stick to that budget. The last thing you want to be doing is explaining to your boss that the reason the video has come in £2k over budget is because you didn’t make it clear enough in the video brief. Nobody wants that scenario.

Include Some Examples – One thing that’s good to include in a video brief is some examples of other videos that you have seen which you like. Don’t worry, this doesn’t constitute as copying. It’s just something that can give your video production company a better idea of what you want the videos to look like. It can also be really helpful for your video production company when it comes to idea generation and getting their creative juices flowing.

 

Initially, being tasked with writing a video production brief can be a daunting task. But it doesn’t have to be. Just be sure that you spend enough time in the early stages to communicate your ideas and requirements clearly.

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