Corporate Video Jargon: What are Time-lapses?

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OCTOBER, 2017

Corporate Video Jargon:
What are Time-lapses?

A time-lapse can add a simple aspect to your corporate video – production value. While we incorporate the key messages across we also try do this in an engaging way. A time-lapse is a perfect way to add some creativeness into your video.

What is a time-lapse?

A time-lapse video speeds up time around a subject. A subject is recorded at a lower frame rate and then sped up. Things that can take minutes, hours, days, weeks or even months can be viewed until completion in a matter of seconds. To put it simply, we are manipulating time.

A reason to use a time-lapse can be to signify change over a small or long period of time. Construction companies normally use time-lapses in their corporate videos to show the formation of buildings in an engaging and creative way. It not only looks great but you can see how they do it step by step.

“Time-lapses are a manipulation of time. With all the right ingredients they can be truly magnificent.”

When you should use it?

A time-lapse can have many purposes. It can be used as some stylish B-Roll, it can be used as a more creative way to establish locations, it can be used as a backdrop for motion graphics and text, it can be used for a memorable intro or outro and it can be used to break up the video as a creative transition to link two parts together.

 

How do I make a time-lapse?

It’s not quite as easy as pressing record and leaving your camera for 10 minutes, which is why we recommend getting the professionals in.

There are quite a lot of things which go into making a great time lapse video, such as; composition and the appropriate camera settings. Because of the huge time investment in capturing a time-lapse, it’s essential that it is done correctly. There’s nothing more frustrating that leaving a camera to record a time-lapse for a few hours to find that something wasn’t quite right about the shot.

 

If you fancy using a time-lapse in your next corporate video, get in touch with our expert team today.

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